Seagate is a data storage company based in the Silicon Valley. They wanted to redesign the entire hard drive aisle in Best Buy stores and other box stores around the world to create a category management system. I was apart of the design team that created the first version of the display, which was distributed worldwide in 2016. When Seagate asked for a refresh in 2017, I took the project on and was inspired by Herbert Bayer’s grid. This “category management system 2.0” was presented at CES 2017 and is now distributed worldwide.
Silver ADDY Award in 2017, for excellence in creativity, innovation, and mastering the fine art of persuasion
ART DIRECTOR | UX DESIGNER | DESIGNER